Starbucks is testing a human-free experience

1 year, 6 months ago

Starbucks CEO Howard Schultz speaks at the Starbucks annual shareholders meeting, in Seattle.
Image: AP/REX/Shutterstock

Starbucks is trying to let you buy coffee without speaking to or standing in line with another human.

Humans are fine and all, but sometimes they are best dealt with after coffee, so I am considering this a beta test for a public service until proven otherwise.

Don’t get too excited just yet. Starbucks is now just testing out a store where you’ll be able to order and pay for your half-caf grande, iced, sugar-free, vanilla latte with soy milk and caramel drizzle entirely through your mobile phone. The store will be for mobile orders and paying only, and it’ll be located on the eighth floor of their headquarters, according to the Puget Sound Business Journal. It’ll be right next to the other store already located on that floor, which is reportedly one of the company’s top three mobile order stores.

A crush of mobile orders has begun to clog lines at Starbucks locations, and the company is trying to figure out how to thin the crowds.

The new store at the company’s headquarters will take over the mobile orders from its partner store on the same floor, hopefully reducing the number of Starbucks employees bumping into each other as they try to grab coffee and make their way back to their desks.

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